Product photos sell products, but oversized files slow your store and undersized ones look blurry. Each marketplace also has its own preferences.
These are common recommendations, but marketplaces update their rules, so verify the current requirements before you upload a full catalog.
Key Takeaway: Pick one ratio for the whole store, shoot large, then resize and compress each image so it looks sharp but loads fast.
Recommended Sizes by Marketplace
| Platform | Common recommendation | Notes |
|---|---|---|
| Shopify | About 2048 x 2048 px, square | Keep a consistent ratio across products |
| Etsy | At least 2000 px wide | A 4:3 ratio is commonly recommended |
| Amazon | At least 1000 px on the longest side | Main image on a pure white background |
These are commonly cited recommendations, not official specs. Check each marketplace's seller documentation for the latest requirements.
Backgrounds, Consistency and Crops
A clean, consistent look builds trust. Use the same ratio and similar framing for every product. If a background is messy, remove it with the background remover and then set a clean one with the background color changer. Distracting shadows can be softened with the shadow remover.
Keep Files Fast Without Looking Soft
- Resize to the size the platform needs with the Resize tool (see resizing without losing quality).
- Export as JPG for photos, or PNG when you need transparency.
- Compress with the compressor. Smaller images improve page speed, which matters for conversions (see images and PageSpeed).
Do Not Forget Alt Text and File Names
Name files clearly, such as blue-ceramic-mug.jpg, and add short, accurate alt text. It helps accessibility and image search. More in our image SEO guide.
Note: Recommended image sizes reflect published guidelines and common practice for each marketplace at the time of writing. Platforms change their layouts and limits without notice, so check the current official help pages before you publish.
Frequently Asked Questions
What size should product photos be?
Large enough to look sharp and allow zoom, commonly 1000 to 2048 px or more on the longest side, with a consistent ratio. Check each marketplace's current guidance.
What background should Amazon product photos have?
Amazon requires the main image to be on a pure white background. Confirm the latest rules in Seller Central.
How do I keep product images from slowing my store?
Resize to the size you actually need, then compress. Smaller files load faster without a visible quality drop.
Should all product images be the same size?
Use the same ratio across a store for a clean grid. Consistent framing looks more professional.
Can I edit product photos for free?
Yes. You can remove backgrounds, change background color, soften shadows, resize and compress in your browser.
Summary: Shoot large, keep one ratio, clean the background, then resize and compress. Use the free Resize tool and compressor.