Etsy shoppers buy with their eyes, and the platform publishes specific guidance for listing photos and shop images. This guide summarizes it and shows how to prepare photos for Etsy for free.
Etsy listing photo requirements
| Item | Etsy's guidance |
|---|---|
| Listing photo size | At least 2000 px wide and tall recommended |
| First listing photo | At least 635 px wide and tall, to avoid showing lower in searches |
| File types | .jpg, .gif, .png, .svg, .heic (only these are supported) |
| Transparency / animation | Not supported: transparent areas appear black; animated GIFs are not supported |
| File size | Images over 1 MB may not finish uploading on a slow connection |
| Color profile | Convert to sRGB; Etsy converts images to sRGB |
Transparent PNGs turn black on Etsy. If your product cut-out has a transparent background, fill it with white or another solid color before uploading. The BG Color Changer does this.
Shop banner, logo and profile sizes
| Image | Size |
|---|---|
| Logo | 500 x 500 px recommended |
| Profile photo | 400 x 400 px recommended |
| Team logo | 170 x 100 px recommended |
| Order receipt banner | 760 x 100 px minimum |
| Mini shop banner | 1200 x 160 px minimum; 1600 x 213 px recommended |
| Big shop banner | 1200 x 300 px minimum; 1600 x 400 px recommended |
| Carousel banner (Etsy Plus) | 1200 x 300 px recommended |
Orientation and thumbnails
Etsy says the first photo in a listing should be horizontal (landscape) or square so the focal point survives cropping into thumbnails, and that your first photo sets the shape for the photos after it. Etsy also advises leaving a border around the product so it can be cropped to square, portrait and landscape thumbnails without cutting anything off.
How to prepare Etsy photos (free)
- Shoot a little wider than you need so you can crop without losing parts of the item.
- Clean the background with the Background Remover, then set a solid color with the BG Color Changer.
- Resize to at least 2000 px with the Resize tool (do not scale a small photo up; that adds no detail).
- Compress with the compressor. Etsy notes large files can fail to upload on slow connections, so a lighter file helps.
- Check the format. WebP is not on Etsy's list, so convert it first: WebP to JPG. iPhone HEIC files are accepted, but you can also convert HEIC to JPG.
Tip: Etsy compresses uploads and warns images may look slightly less sharp. Start with a clean, high-resolution source and avoid heavy compression before upload.
Sources
- Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop — file types, listing photo and banner sizes, orientation and thumbnail guidance.
Checked against the official pages in October 2026. Platforms change their rules without notice, so confirm on the linked page before you publish.
Frequently Asked Questions
What size should Etsy listing photos be?
Etsy recommends listing photos at least 2000 px wide and tall. The first photo should be at least 635 px wide and tall to avoid showing lower in search results.
What file types does Etsy accept?
Etsy supports .jpg, .gif, .png, .svg and .heic. Animated GIFs and transparent PNGs are not supported, and transparent areas appear black.
What size is an Etsy shop banner?
The big shop banner needs at least 1200 x 300 px (1600 x 400 px recommended). The mini banner needs at least 1200 x 160 px (1600 x 213 px recommended).
What size is an Etsy logo?
Etsy recommends 500 x 500 px for the shop logo and 400 x 400 px for the profile photo.
Why will my Etsy photo not upload?
Etsy notes that images over 1 MB may not finish uploading on a slow connection. Compress the image, check it is one of the supported file types, and retry.