For local businesses, photos on your Google Business Profile are often the first thing a customer sees in Search and Maps. Google publishes clear technical requirements, so there is no need to guess. This guide summarizes them and shows how to prepare photos for free.
Google Business Profile photo requirements
| Item | What Google says |
|---|---|
| Format | JPG or PNG |
| File size | Between 10 KB and 5 MB |
| Recommended resolution | 720 px tall, 720 px wide |
| Minimum resolution | 250 px tall, 250 px wide |
| Quality | In focus, well lit, no significant alterations or excessive filters |
| Video | Up to 30 seconds, up to 75 MB, 720p or higher |
You can add three kinds of photos: a logo (helps customers recognize your business), a cover photo (represents your business at the top of the profile) and business photos (features that attract customers). Google notes your profile must be verified before photos and videos appear publicly, and media can take up to 24 to 48 hours to show.
Keep it authentic. Google asks for photos that represent your business without heavy editing. Cropping, resizing and compressing are fine; do not add misleading filters or overlays.
Prepare your photos for free
- Crop the photo to a square for a logo, using the Crop tool.
- Resize to the recommended 720 x 720 px, or larger for sharper display, with the Resize tool. Never go below 250 x 250 px.
- Convert to JPG or PNG if your file is WebP or HEIC, see WebP to JPG and HEIC to JPG.
- Check the file size is between 10 KB and 5 MB. Very small files below 10 KB are rejected, so do not over-compress. The compress to KB guide helps with an exact target.
- Remove personal data such as GPS location from photos before posting if you prefer, with the EXIF Remover.
Photo tips that help customers
- Show the storefront and entrance so people can recognize the place.
- Show the interior, your team, and your products or services.
- Use real photos in good natural light rather than stock images.
- Replace old photos when your business changes.
These are general practices, not ranking guarantees. Google does not publish a formula that ties photo count or size to ranking.
Sources
- Google Business Profile Help: Add photos and videos — formats, 10 KB to 5 MB, 720 x 720 px recommended, 250 x 250 px minimum, video limits, 24 to 48 hour processing.
Checked against the official pages in October 2026. Platforms change their rules without notice, so confirm on the linked page before you publish.
Frequently Asked Questions
What size should a Google Business Profile photo be?
Google recommends 720 px tall and 720 px wide, with a minimum of 250 x 250 px. Files must be JPG or PNG between 10 KB and 5 MB.
What file formats does Google Business Profile accept?
JPG and PNG for photos. If your image is WebP or HEIC, convert it to JPG or PNG first.
Is there a minimum file size?
Yes. Google lists a range of 10 KB to 5 MB, so avoid compressing a photo below 10 KB.
How big can a Business Profile video be?
Up to 30 seconds long and up to 75 MB, at 720p or higher.
Why is my new photo not showing?
Your profile must be verified before photos and videos appear publicly, and processing can take up to 24 to 48 hours.